Marketing Hair Category Director & Sedal Brand Lead

Function:  Marketing

Scope: Hair Category and Sedal Brand Director 

Location: Bosques, Mexico

Terms & Conditions: Full-time.

ABOUT UNILEVER

Unilever is the place where you can bring your purpose to life with the work that you do – creating a better business and a better world. You will work on brands that are loved and improve the lives of our consumers and the communities around us. You will lead innovations, big and small, that will make our business win and grow. You will learn from brilliant business leaders and colleagues who provide mentorship and inspiration so that you can become a better you.  

In Beauty and Wellbeing Mexico, we bring to life Purpose, Science and Desire through our breakthrough innovations, deep customer relationships, and strong culture of care. The work we do internally and externally is rooted in our purpose to “Inspire Beauty-Full Lives so all people can live well and thrive.”  

The B&W business in Unilever Mexico is a Contender for leadership in the Hair category , requiring strong strategic agility and visionary leadership coupled with strong bias for action to drive success. The director of Beauty Marketing will lead critical work across all hair portfolio brands in close partnership with the cross functional BU leadership team. 

JOB PURPOSE

The Marketing Director focus on demand creation and drive category market development. Is responsible of strengthen the equities of several key brands simultaneously and generate consumer engaging in different defined cohorts’ across in strategic points of contact. Is responsible of crafting and execute of holistic 6P´s multi-angle plans to generate sustainable profitable growth for Hair Mexico.  

WHAT WILL YOUR MAIN RESPONSIBILITIES BE

• Leads Marketing functions of Hair Category and Sedal Brand in the country    
• Translates Hair Category Strategy into articulated Marketing deployment plan that effectively wins market share, build equity in key brands and drives profitable consistent growth in key Channels & Retailers  
• Defines local Hair portfolio strategy and co-create country portfolio transformation initiatives that generates market development.  
• Lead IBP Process for Hair Category  
• Define and manage Pricing Strategy for Category, Brands and Formats.  
• Co-Create Promotional Strategy plans. [Channel / Brands /Formats]  
• Manage the cross functional teams and key stakeholders including, R&D, Procurement, Legal, Demand Planning, CSP, Finance, DMC and agencies.  
• Management of innovation and renovation funnel (incl. Innoflex & Investor Boards) & execution in market for the next 3 years.   
• Management of Marketing (BMI) Budget within agreed targets (responsibility to keep proper balance of total budget ATL, BTL).   
• Owner of the Hair Category Marketing people agenda, guardian of collaborative culture and change catalyst  
• Member of Hair Category and Sedal Global Community and LATAM Marketing Leadership team
• Brings insights from consumers, shoppers and competitors into decision making  
• Drives upskilling of the organization in digital, social first marketing, digital commerce and (elevated) premiumization  

WHAT YOU WILL NEED TO SUCCEED

Experiences & Qualifications

• Marketing: Category & Brand experience +8 years experience. Developing Brand marketing plans   
• Inspiring and results-action oriented leadership  
• P&L Management   
• Communication Assets Development   
• Purposeful brand crafting & positioning   
• Media Strategy and planning   
• Creative judgement   
• Understanding customers and shoppers.   
• Digital marketing: social first, community management, influencer management  
• Demonstration of an entrepreneurial mind set and strong bias for action with proven results leading and motivating internal cross functional teams and external partners.   
• Develop and lead engaging Activation platforms for each brand and Co-horts  
• Core aspects underpinning all skills: Creativity, Empathy, Obsession with brands & consumers, Sense of Aesthetics.
• Analytical Thinking & Rigor.     
• Managing difficult conversations, building high performing teams  
• Fluency in English (verbal and written)  

Behaviors You’ll Need to Succeed

• Care: You must deeply care about our people and brands to be successful in this role. You are a culture builder and a servant leader, removing roadblocks to energize and get the best out of our brilliant people. 
• Crafter: You will have the unique ability to create beauty to drive desire and be able to translate your vision into actionable brand plans 
• Challenger: You are passionate about disruption and innovation 
• Collaborator: You believe in the prioritization of the collective agenda over the individual one and are build deep relationships across teams 
• Pioneer: You are energized by starting trends and leveraging our brands to influence the future of beauty 

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.