Function:  Marketing, Media

Scope: Local

Location: Bosques

Terms & Conditions: Full-time position

ABOUT UNILEVER

Unilever is the place where you can bring your purpose to life with the work that you do – creating a better business and a better world. You will work on brands that are loved and improve the lives of our consumers and the communities around us. You will lead innovations, big and small, that will make our business win and grow. You will learn from brilliant business leaders and colleagues who provide mentorship and inspiration so that you can become a better you.

JOB PURPOSE

The purpose of the Holistic Media Planner is to lead the Market B&W integrated media and audiences plans. 

WHAT WILL YOUR MAIN RESPONSIBILITIES BE

• Work with the Data, Analytics and Measurement Lead to define the audience strategy for the Brand. 
• Develop and implement comprehensive media strategies across various channels (paid search, social media, TV, OOH, display, programmatic, etc.), and optimise suitable mix of channels for the Brand. 
• Manage media budgets effectively. 
• Coordinate implementations with the media agency.
• Be the Contact between agencies and brands.
• Develop assets with brands and co-create social first strategies.

Experiences & Qualifications

• Digital marketing experience: Specifically in the beauty industry. This experience could include developing and implementing digital marketing/media campaigns, managing digital marketing/media budgets, and tracking and analysing digital marketing metrics. 
• A strong understanding of different media channels: Including paid search, paid social, display advertising, and affiliate marketing. 
• Media buying and planning: Including with planning tools (e.g. Google Ads, Facebook Ads Manager). 
• Experience with web analytics tools: To be able to track, measure, and analyse the performance of media campaigns across all channels. 
• Campaign management and optimisation: Experience managing and optimising media campaigns to maximise return on investment (ROI). 

Skills

Analytics:

• Data Analysis: Ability to interpret large datasets, identify trends, and extract actionable insights to inform media strategy and optimisation decisions. 

• Performance Measurement: Strong understanding of key performance indicators (KPIs) relevant to different media channels and campaigns, and the ability to track, measure, and report on their performance. 

• Budget Management: Skill in managing and allocating media budgets effectively across multiple channels to maximise return on investment (ROI). 

Media: 

• Media Buying Platforms: Proficiency in using various media buying platforms like Google Ads, Facebook Ads Manager, DV360, The Trade Desk, etc. 

• Analytics Tools: Expertise in utilising web analytics tools such as Google Analytics, Adobe Analytics, or similar platforms to track campaign performance and user behaviour. 

• Marketing Automation: Familiarity with marketing automation tools and their integration with media campaigns for enhanced targeting and personalisation 

Campaign Strategy: 

• Campaign Strategy: Ability to develop and execute comprehensive media strategies aligned with overall business objectives and target audience insights. 

• Channel Optimisation: Skill in continuously monitoring, analysing, and adjusting media campaigns across different channels to improve performance and efficiency. 

• Trend Forecasting: Staying abreast of emerging media trends, technologies, and best practices in the digital marketing landscape, particularly within the beauty industry. 

• Passion for Beauty: A demonstrable passion for the beauty landscape, its products, keeping up with trends, innovations, and key players, reflecting a genuine enthusiasm for the field. 

Communication:

• Communication: Excellent written and verbal communication skills for clear reporting, presenting findings, and collaborating with internal and external stakeholders. 

• Problem-Solving: Ability to identify and analyse challenges, develop creative solutions, and adapt strategies based on data and insights. 

• Collaboration: Strong teamwork and interpersonal skills to effectively collaborate with marketing teams, creative agencies, and other relevant departments. 

Leadership

• Agility: Analyses what is occurring in the environment, continuously learning and developing their skills and changing the strategies as needed. Flexes their plans and leadership style to face the changing situation with urgency.
• Talent Catalyst: Creates inclusive and safe spaces, empowering everyone to give their best and supporting them with coaching and a high challenge-high support mentality. Inspires the teamwork, success & development.
• Passion for Winning: Prioritize winning by setting high standards of performance and taking accountability for results. Motivates people to achieve consistent results. Has an owner mentality. 

ARE YOU INTERESTED?

 Please apply via this portal as e-mail applications will not be processed. By applying to this role, you are confirming that you have informed your Line Manager and that you are at a point in your career with Unilever where it is appropriate for you to be applying for other positions.   

Unilever embraces diversity and encourages applicates from all walks of life! This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity. 

We are committed to making reasonable adjustments to provide a positive, barrier-free recruitment journey. Should you require additional information or reasonable adjustments to allow you to present your best self during this process, please contact your Talent Partner

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.