Assistant CMI Manager Foods Turkiye

Unilever is currently hiring for Assistant CMI Manager, Foods, Turkey

Function: Marketing

Reports to: PTAB Foods CMI Lead

Scope: Turkey

Location: Umraniye

Terms & Conditions: Full Time/ Hibrid 
Grade WL1D

ABOUT UNILEVER:
With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world. At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.

JOB PURPOSE:
The Consumer & Market Insights (CMI) Manager plays a critical role by driving the company's understanding of consumer behaviour, market trends, and competitive dynamics. This role is pivotal in informing strategic decisions, enhancing product development, and optimizing marketing strategies to better meet consumer needs and preferences.  This role involves translating business strategy into actionable insights led marketing and commercial plans for outcomes, while championing a digital-first, social-first approach to brand world building and consumer engagement. If you are curious by nature, energized by connecting the dots, and uncovering growth opportunities within complex data & research, then this job is for you in our Foods business.



WHAT WILL YOUR MAIN RESPONSIBILITIES BE:

• Identifying how and where the business can create value and using insights to shape priorities
• Connecting insights across the 6Ps to drive end-to-end commercial growth and deliver distinctive brand experiences
• Using AI, analytics and data tools to turn complex data into clear human and business insights
• Drive next-level insights automation by developing and implementing prescriptive AI-generated insights for always-on social-first activation performance optimization.
Collaborating cross-functionally to embed insight-led choices into plans, priorities and investment decisions
• Collaborating with the Growth Analytics team to synthesize learnings, identifying optimal media mix and content strategy synergies to drive media efficiency and ROI growth.
• Applying creative thinking and rapid experimentation to test, learn and evolve ideas, turning human insights into bold effective solutions
• Creating narratives that compel action: creating clear persuasive stories to move people to act
• Proactively identifying opportunities and encouraging Marketing partners to integrate foresights into key deliverables
• Independently managing ad-hoc projects and delivering results
• Provide qualitative and quantitative analysis and insight to inform business strategy, identification of growth opportunities and innovation development and optimization
• Develop audience engagement and targeting guidelines that effectively articulate brand superiority.

WHAT YOU WILL NEED TO SUCCEED
Experiences & Qualifications
• 2-5 years of relevant marketing experience, must be in FMCG & Agencies (Ipsos and Nielsen)
• Extensive experience in data-led insights, performance deep-dives, data synthesis, project management, social media marketing, digital analytics, and commerce, with a proven track record of driving measurable results.
• Fluency in Turkish and English is a Must
• Experience in digital insights & analytics tools.
• Experience with AI-driven insights and automation tools is highly desirable.
• Proven ability to lead global initiatives and collaborate effectively with cross-functional teams.

Skills

• Data Analysis & Interpretation: Ability to analyze complex data sets, identify trends, and derive actionable insights across ad hoc and continuous market and brand data
• Strategic Thinking & Planning: Ability to develop and implement strategic social media and e-commerce plans.
• Media Mix Optimization: Expertise in optimizing media mix strategies to drive efficiency and ROI.
• AI-Driven Insights & Automation: Proficiency in leveraging AI tools for insights generation and automation.
• Cross-Functional Collaboration: Excellent ability to collaborate effectively with teams across different departments and regions.

Leadership and Collaboration:

• You are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.
• Deliver and drive transformational action within the business through key landing points and influencing senior stakeholders.
• You are a Constant Learner - able to keep pace with the environment and lead it. Being up to date on best-in-class insights across topics of interest and the ability to land a message to the satisfaction of all stakeholders is key.
• Advocates for consumer needs and interprets data smartly to spot opportunities.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.