- Working as the key liaison between marketing and sales to plan/deliver category growth by managing internal and customer stakeholders to provide the appropriate marketing tools and customer campaigns
- Developing/executing annual category and joint business plans with customers
- Building in store communication and best in class POS strategy across touch points per channel
- Championing digitalization of shopper marketing strategy
- Contributing to the overall marketing strategy, plan and brand portfolio strategy as the shopper and trade expert
- Building and driving Strategies: Business partner with the D4C teams to shape & deliver the Channel strategy online & offline across Retail, FS, Gifting, as well as the CGS (Category growth strategy) and Category trade story,
- Being the Shopper Insight/CMI’s key business partner to lead for the embedding of shopper insight info,
- Leading consumer research activities, CRM tools and translating insights into commercial strategies,
- Optimizing a double digit in-store marketing budget and managing relations with external agencies to ensure that first class service levels,
- Setting and measuring in-store KPIs for field sales teams across channels to ensure everyday perfect execution,
- Creating annual Customer Marketing plan including budget need & allocation, promo guide, shopper activation plan,
- Proven track record of delivering operational excellence.
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
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