B&W BG CSP Lead, India

Role Title: B&W BG CSP Lead, India

Location: Mumbai HQ, India

Function/BU: Beauty & Wellbeing, Customer Strategy & Planning (CSP)

ABOUT UNILEVER:

Be part of the world’s most successful, purpose-led business. Work with brands that are well-loved around the world, that improve the lives of our consumers and the communities around us. We promote innovation, big and small, to make our business win and grow; and we believe in business as a force for good. Unleash your curiosity, challenge ideas and disrupt processes; use your energy to make this happen. Our brilliant business leaders and colleagues provide mentorship and inspiration, so you can be at your best. Every day, nine out of ten Indian households use our products to feel good, look good and get more out of life – giving us a unique opportunity to build a brighter future.

At HUL, we believe that every individual irrespective of their race, colour, religion, gender, sexual orientation, gender identity or expression, age, nationality, caste, disability or marital status can bring their purpose to life. So apply to us, to unleash your curiosity, challenge ideas and disrupt processes; use your energy to make the world a better place. As you work to make a real impact on the business and the world, we’ll work to help you become a better you!  

KEY RESPONSIBILITIES / FOCUS AREAS

A. Accelerate Capability through partnership with local CSP, CMI, Marketing & CBD teams Shape and deliver the capability plan to deliver the GAP across the following areas | 30%

• More from Core
  I. Category Management, Shopper Insights & CRM leverage to drive growth opportunities
  a. Tooling and Training
  b. Customer support
  
  II. Un-Missable POSM and Step Up beauty Selling
  a. Marketing Design training
  b. Beauty Selling Academy – front line
  c. Landing Beauty Advisors programme
  
• Step Up Impact
  I. NRM Pricing and landing price on core brands with superiority
  II. NRM Portfolio & Channel Mix management - to drive high growth channel acceleration
  IIINRM Trade Investment Optimization
  a. Lead trade terms transformation from 1UL to BU led
  b. Transparency of terms vs 6Ps/ B&W strategy
  
• Digital Transformation
  I. Input into CSP Accelerator future design
  II. Build Capability in Social Commerce and Digital Commerce execution – focus profitability

B. Voice of the Customer and Channel in market for BG led Power Brand Innovation for Brazil and Mexico | 30%

• Market Makers
  I. Lead a squad of CSP, Marketing, CMI, CBD to ensure that global innovations are fit for market, customer, channel and will grow category from START.
  a. PPA & Promo/ Retailer Strategy
  b. Social First BET – Unmissable and beauty Step Up Assets
  c. RTM and source of volume by channel

C. Global lead for Un-Missable Execution and Retail Beauty Academy | 40%

• Support the Beauty Advisors roll our globally – Design lead for web platform, content creation with agencies, comms and project management.
• Support the deliver of Retail Beauty Academy App to CBD teams globally
• UnMissable POSM O+O – Design Once deploy everywhere BETS, POSM harmonization
• Lead Un-Missable POSM Community of practice in partnership with Head of CSP
• Create execution Look of Success by Channel with execution metrics tracking scorecard
• Work with other BG CSP to drive roll out into China, SEA and LATAM

CONTEXT & MAIN PURPOSE OF JOB

Collaborate to deliver Strategic CSP Agenda and drive capability in CBD & CSP

• Brining detailed market knowledge into Innovation design at an early stage (e.g. PPA, Channel cost to play) 
• Build global CSP capabilities (NRM, Cat Man, dComm) 
• Partner with the market CBD teams and CSP teams to land strategic CSP agenda, as agreed with GM & market CSP lead
• Lead the transformation of beauty Selling and UnMissable Execution globally

Direct Reports: None – but responsible for agency & squad projects

KPI’s AND DIMENSIONS

• USG
• GM / UOM (Innovation NRR, 3yr GM roadmap, Premiumization Acceleration)
• Distribution
• B. Advisors ROI

KEY INTERFACES

Priority 1:

• Channel execution scorecard
• CSP Accelerator – NRR 5%+, Usage & adoption 75%,
• Channel profitability - Brand level
• CRM data analytics
• Capability programme – scorecard
• Innovation lead-time reduction – channel PPA for all innovation
• POSM 85% in market

Priority 2:

• Retail Academy App delivery & usage in CBD teams
• POSM global B&W 85%, harmonization savings
• Beauty Academy Attendance 80% CSP to all Level 1 events
• Execution metrics tracking scorecard          
  

KEY SKILLS & KNOWLEDGE

Focused Skills

• CD: Channel & Execution, Customer & Retailer understanding, H&B and E-commerce Channels, Shopper Marketing, NRM experience, Data-Driven Mindset and Internal Tools.
• Track record of Influence without line management and success through collaborative leadership.
• Confidence in board room situations, clearly able to quickly simplify the complex.

Standards of Leadership

• (Strategic thinking and writing; communication and storytelling; Stakeholder Management; Lateral Influence without Authority; Process Thinking (Discipline); Ability to join the dots and show the big picture, building collaborative relations).
• Accountability and Responsibility – can work effectively as part of a virtual global team / independently        

RELEVANT EXPERIENCES

• Prior experience in a CD (CSP/CBD and Execution role) will be useful
• Team Leadership
• Global/ local Mkt experience
• NRM Experience
• Shopper Marketing / Category Management
• Agency management
• Channel Insights
• Tools: UniOps and D&A

Join us and create

A better business. A better world. A better you.

Click to know more: www.hul.co.in