JT - TA Joiners/Movers Demo

MAIN JOB PURPOSE:

Background:

At Unilever CMI we believe that data and insight will transform global businesses beyond all recognition. We want our organisation to become a world leader in consumer analytics and insight and have developed a radical new proposition to equip our business with the tools and skills to make this happen through the introduction of People Data Centres (PDC).

About the role:

Digital is changing everything about how consumer goods companies go to market. At Unilever we were at the front of the media revolutions in print advertising in the 1890s, in Radio in the 1930s and in TV in the 1960s. Now we intend to be at the front of the digital revolution.  At the heart of our response to this Digital Revolution is our People Data Centres (PDC) – delivering powerful game changing insights and facilitating one billion relationships with consumers through meaningful and direct connections. The People Data Centres blend consumer data from multiple sources and are instrumental in the creation and use of our strategic first-party data asset to drive precision and performance marketing. We need people with passion for digital and analytics, who are not afraid to break convention.

JOB SUMMARY

The CMI PDC Africa Manager will be the face of the CMI People Data Centre to Unilever Business Partners across Africa. In this role you will define the strategy and operational rollout of PDC analytics and digital engagement capabilities to Brands and Customers across key Africa countries. Unilever teams are undergoing a data-driven transformation in the way they work, and this position will be a key component in ensuring that we are equipping our Marketing and CD teams with game changing insights fuelled by unique consumer data and the power of Unilever’s first party data asset. As a part of this role, this individual will need to be highly collaborative, and work closely with all parts of the organisation to drive transformational change in how we bring insights to Unilever, our Customers and the People we serve. Some of the key interfaces are the country CMI managers, local CCBTs, the Africa CMILT and a mix of colleagues throughout the Global CMI PDC team, like the CMI PDC Lab, the Global Divisional CMI PDC teams and regional Consumer Engagement Centre and Data Driven Marketing teams. The Africa PDC team consists of a mix of Unilever people and 3P consultants, some in off-shore locations.  The intention is to have a manager that will unlock next level impact for the function through PDC.

• Ensure close connection to and collaboration with local CMI PDC Squads, the global CMI PDC Lab, and other CMI PDC teams.
• Anticipate emerging business and/or Consumer’s needs, and feed into CMI PDC innovation plans.
• Set the strategic agenda and goals for how the CMI PDC will support teams in Marketing & Customer Development.
• Build / lead and develop a team to deliver on this agenda.
• Champion the People Data Strategy in the business and inspire demand and understanding of its value and benefits, frequently interaction with Country and Category leadership teams.
• Key collaborations & partnerships with CMI category & country leads across Africa.
• Ensure through collaboration with the CMI PDC Lab that the right set of data and tools is available for the different African markets to enable them to deliver game changing insights.
• Work closely with all other parts of CMI, integrating with Digital Hubs, eCommerce / Smart Data, UniOps, Media, and I&A to ensure a joined-up insights and data approach in service of our business.

WHAT YOU’LL NEED TO SUCCEED:

• Relevant Tertiary Qualification
• 5+ years’ experience and superior knowledge in analytics, digital, or strategy consulting 
• Excellent programme management experience, preferably including the establishment of a new service line or team across a major multinational organisation
• Proven project management and third-party vendor management skills, particularly around assessing scope and budgetary / resourcing constraint trade-offs
• Proven leadership qualities, with a clear vision for the future of analytics, insight, and data in retail
• An excellent communicator with senior stakeholders, peers and reports (conversational and presentational)
• Experience leading Data Analysts (Scientists / Designers), Digital Marketing Specialists, and a demonstrable understanding of the analytical mindset
• Demonstrated ability to build and lead a cross-functional and diverse team, representing a balanced mix of perspectives and skills – The ability to identify unique sources of talent, and coach individuals to help them shine

• Secondary traits (nice to have):
• Able to translate technical analysis into insight that internal brand/category teams can understand and gain value from
• Experience briefing into a technical/specialist team with their own vocabulary/frames of reference
• Passion for the digital world and its implications for business – A deep understanding of the local social media landscape, influencer marketing, etc. is highly desirable
• Hands on experience with CRM, digital analytics, and/or digital marketing

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.