Assistant Digital Commerce Manager

Job Title: Assistant Digital Commerce Manager                                     

Location: Malaysia

About the role/brand

Who You Are and What You’ll Do

• Integration of customer, channel, brand & category objectives, from insights about shoppers into activities that drive business and build brands’ equity live on-site.

• Support the Digital Commerce activities including category management and on-site activation to bring execution to life.

• Top-class consumer experience offering throughout all digital touchpoints and ensure every approach to each digital channel is customized based on the right assortment portfolio, campaign approach and promotion mechanic based on the customer (Retailers) behavior.

Team Structure:

• Reporting to: Head of DCommerce MY

• Direct reports: Digital Commerce Manager

Your Role/Key Responsibilities:

Shopper Marketing

• Identify and understand the consumer’s (end users) online shopping mission based on the latest trends and market development.

• Provide insightful findings and analysis of online consumer shopping behavior and how Unilever can capitalize on the right approach, using 1st party data (data from customers) and 3rd party data (Nielsen, Kantar, Digital Shelf tools).

• Identify future trends or consumer online shopping behavior, ensuring Unilever stays ahead of the market.

Manage Channel and Shopper Insights

• Collating best practice in the region that translates shopper insights into actions.

• Conduct periodic surveys on distribution, placement, pricing and competitors' activities via monthly store checks or retail audits.

• Collate research on shoppers' habit studies to provide insights for our various channel implementations to influence location, space, communication, and promotions at e-Commerce platforms.

• Propose the right channel/consumer strategy based on insights or data collected from customers, together with Digital Commerce Managers.

Category Management

• Manage product listings, pricing and promotions across digital marketplaces.

• Optimize product assortment and enhance online sales performance.

• Implement thematic promotions and monitor KPI such as traffic, conversion rates, AOV and retention.

• Stay updated on industry trends, emerging technologies and competitive landscape.

• Coordinate with supply chain, fulfilment and customer service teams to ensure smooth operations.

Platform Commercial Campaign Management

• Co-develop customized campaign approach (brand strategy, promotion, mechanics, pricing metrics) with Digital Commerce Managers based on individual customer’s strengths and weaknesses.

• Tracking and maintaining channel investments and P&L and ensuring that investments (non-contractual) remain within plan during campaign periods, together with Digital Commerce Managers.

• Ensure top-class e-Commerce media execution during key campaign periods, together with the Digital Media Commerce Hub team.

• Measure and review category performance by channel for campaigns, inclusive of e-Commerce media execution.

• Support customer/category-specific category management projects.

Implement Perfect On-site Consumer Experience

• Ensure perfect implementation of Unilever’s Omnichannel Assets on all digital channels.

• Understand the latest roll-out of customer search algorithm and how it affects overall consumer search behavior and Unilever’s product findability together with Digital Commerce Managers.

• Analyze and improve customer journey and personalization strategies.

• Work jointly with Digital Commerce Managers and brand team to generate actionable deliverables and differentiate visibility triggers through integrating research shopper insights.

• Prepare, analyze and present category review with Digital Commerce and brand teams.

Key Stakeholders:

Internal:

• Marketing Category

• Customer Strategy & Planning

• Digital Marketing, Media and Commerce.

External:

• Third-party vendors, platforms and digital partners.

Travel:

10% of travelling time is required, depending on customer meetings.

What You’ll Need To Succeed

• Digital/E-Commerce or FMCG sales/marketing background in the FMCG industry.

• Experience in the e-Commerce industry, primarily the e-commerce marketplace.

• Experience in Consumer/Shopper Insights.

• Experience in shopper marketing/category management will be a key advantage.

• Proficient in Nielson Application (e.g. Spaceman & Nielson answer).

• Proficient in Microsoft applications (e.g. Excel, PowerPoint & Power BI).

• Data-driven and excellent analytical skills.

The Hidden Gem in you

• Highly self-motivated and ability to work cross-functionally in a fast-paced environment.

How to Apply:

Please apply online and add your updated resume. Your application will be reviewed against our requirements and we will be in touch to provide you with an update on the status of your application if shortlisted.

About Unilever:

Be part of the world’s most successful, purpose-led business. Work with brands that are well-loved around the world, that improve the lives of our consumers and the communities around us. We promote innovation, big and small, to make our business win and grow; and we believe in business as a force for good. Unleash your curiosity, challenge ideas, and disrupt processes: use your energy to make this happen. Our brilliant business leaders and colleagues provide mentorship and inspiration, so you can be at your best. Every day, many Malaysian households use our products to feel good, look good and get more out of life-giving us a unique opportunity to build a brighter future.

Every individual here can bring their purpose to life through their work. Join us and you will be surrounded by inspiring leaders and supportive peers. Among them, you will channel your purpose, bring fresh ideas to the table, and simply be you. As you work to make a real impact on the business and the world, we will work to help you become a better you.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.