Media and Digital Lead - Personal Care

Unilever is hiring for Media & Digital Lead - Personal Care!

Position Title:Media & Digital Lead – Personal Care
Function: Media
Work Level:WL1
Reports to: General Manager - Personal Care
Location:Karachi Head Office
Terms & Conditions:Full Time

ABOUT Unilever Personal Care:

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world. 

At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.

JOB PURPOSE

This is an opportunity to lead transformative digital acceleration for one of the most dynamic and innovative brands globally. You will shape the future of social-first strategies, precision marketing, and platform partnerships while driving meaningful consumer engagement and business growth.

WHAT WILL YOUR MAIN RESPONSIBILITIES BE

• Design Personal Care media plans and allocate budgets for holistic plans that covers all media platforms including retailer media based on Audience Insights.

• Manage media activation based on marketing plan/ activity calendar incl. mobilizing/coordinating digital hub channel specialists to deploy locally.

• Collaborates with CD / dComm teams to ensure the full end-to-end plan works on and offline with key customers

• Work with the agencies / external partners to bring to media plan execution to life. 

• Maximize efficiencies via value extractions with external partners / agencies for BU /market.

• Extend support in managing and leading new brand platforms

• Influencer Marketing Leadership

• Lead end-to-end influencer marketing strategies, from selection to campaign execution.

• Drive meaningful consumer engagement through partnerships with influencers.

• Social-First Framework Implementation
  Implement Unilever’s social-first framework, focusing on:

• Audience First: Target the right audiences with precision.

•  Platform First: Prioritize platform-native strategies for better results.

• Content First: Drive content tailored to platforms and audiences. 

• Culture First: Align campaigns with cultural trends and moments.

ROI Model and Benchmarks

• Design brand-wise ROI models for digital media plans.

• Set and track benchmarks to evaluate campaign performance and impact.
  

Media Audits and Governance

• Lead all internal and external audits for media to ensure compliance, transparency, and efficiency.

Media Innovation and Precision Marketing

• Drive media innovation through new formats, platforms, and programs.

• Enhance precision marketing using cohort-based and data-driven approaches.

Data-Driven Marketing (DDM)

• Build and manage the DDM ecosystem, including:

• Collection and utilization of first-party (DID) and second-party (DAD) data.

• Enabling 1:1 consumer connections through advanced targeting.

Capability Building

• Equip internal and external teams with the right tools, audience insights, and skills to succeed in digital media.

WHAT YOU NEED TO SUCCEED

Experiences & Qualifications

• Bachelor’s degree

• Cutting edge understanding of media and brand communication landscape.

• Holistic brand communication management experience at a large brand or cross-brand leadership experience at an agency.

• Advertising/Media budget management experience.

• Experience in driving change and embedding innovation in the business.

• Experience in handling complex stakeholders across matrixed organisations.

• Experience in data driven marketing and performance/ecommerce.

• Exposure to disciplines as such as CRM, Mar-Tech and Ad-Tech platform management

Skills

• Ability to advice on all thing’s media and data driven marketing to internal stakeholders through depth of media knowledge, providing expertise on specific channels and opportunities, data strategies, including ecommerce, and by explaining complex information in an easily digestible way.

• Collaboration skills that encourage multi-stakeholder projects to thrive

• A pioneer spirit to drive and embed innovation into our media and data strategies and plans.

• Problem solving mindset, able to work with agility and adapt to a changing media and market conditions.  

• Strong analytical skills to define, interpret and respond to data insights.

• Outstanding communication skills to focus stakeholders and embed best practices.

Leadership

• You are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.

• As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.

Critical SOL (Standards of Leadership) Behaviours

• PASSION FOR HIGH PERFORMANCE: Takes personal responsibility and accountability for execution and results. Has an owner’s mindset, using data and insight to make decisions.

• PERSONAL MASTERY: Sets high standards for themselves. Actively builds own wellbeing and resilience.

• CONSUMER LOVE: Whatever their role, always looks for better ways to serve consumers. Invests time inside and outside to understand the needs of consumers.

• PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.

• AGILITY: Explores the world around them, continually learning and developing their skills.