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Area Manager Karachi - IC

Location:
Karachi, Sindh
Category:
Customer Development
Job ID:
R-80467
Date posted:
07/23/2025
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Unilever IC is hiring for Area Manager - Karachi

Function: Customer Development IC

Work Level: WL1

Location: Karachi Sales Office

Reports to: Geography Sales Manager Karachi

Scope: Local

Terms & Conditions: Full-time

ABOUT ICE-CREAM:

Life Tastes better with Ice Cream We spark moments of happiness for people and within the communities where we operate. As ice cream makers we are serious about happiness. With warm hearts, we create the coolest products, and we supply them to our consumers. As the largest ice cream company in the world, we have over 100 years of experience in delivering smiles, and we plan to continue this for many more years to come.

If you are in the current Unilever Ice Cream business or considering working for the newly separated Ice Cream business, you will work for the Global leading Ice Cream player in a growing category where we are part of the 1 trillion snacking and refreshment industry, growing consistently at high pace. JOB PURPOSE The position is part of the Ice Cream Sales team which is responsible to ensure smooth sales procedures and business growth by developing good relationships with customers. Responsible for effective and efficient sales operations, trade activities execution within the assigned territory and delivery of KPIs while leading the concessionaire sales force.

JOB PURPOSE
The objective of this role is to lead, supervise and guide a team of Territory Managers (TMs) to ensure effective and efficient distribution operations to deliver sales KPIs / targets.

WHAT WILL YOUR MAIN RESPONSIBILITIES BE
•    Develop plans and strategies for Volume delivery and sustainable growth in the area;
•    Daily/weekly monitoring of business performance;
•    Increase numeric and weighted distribution of Unilever Brands and SKUs;
•    Achieve Intelligent Quantum and Field Capability Score KPI’s on monthly basis;
•    Stock management and ensure secondary CCFOT as per given targets;
•    Ensure quality of sales and distribution;
•    Ensure implementation of all new Initiatives and category specific plans;
•    Increase direct coverage versus relevant universe;
•    Achievement of perfect store and all visibility initiatives KPIs;
•    Ensure customer’s required finances and Profitability (ROI);
•    Training and development of Territory Managers;
•    Resource allocation;
•    Optimize utilization of IT tools;
•    Implementation of customized distribution models as per need basis;
•    Territory and outlet management;
•    Implementation of Joint business plan and regular reviews to ensure compliance;
•    Feedback and suggestion on competitor activities;
•    Ensure best practices of warehousing and FIFO at both distributor and trade;
•    Follow and ensure audit guidelines by Unilever;
•    Ensure weekly sharing of Unilever Safety discussion points and recommended behaviors through TMs;
•    Ensures that distributor operations and processes are safe and are guided by Unilever safety policies and principles.

WHAT YOU NEED TO SUCCEED

Experiences

•   Minimum bachelor's degree is required, candidates with MBA will be preferred
•    Atleast 3 – 4 Years of sales experience is required

Skills

•    Proven ability to formulate and communicate strategic vision
•    Excellent people management capabilities
•    Ability to negotiate in complex circumstances
•    Possesses strong bias for action

Leadership:

  • You are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.

  • As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.

Critical SOL (Standards of Leadership) Behaviours

  • PASSION FOR HIGH PERFORMANCE: Takes personal responsibility and accountability for execution and results. Has an owner’s mindset, using data and insight to make decisions.

  • PERSONAL MASTERY: Sets high standards for themselves. Actively builds own wellbeing and resilience.

  • CONSUMER LOVE: Whatever their role, always looks for better ways to serve consumers. Invests time inside and outside to understand the needs of consumers.

  • PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.

  • AGILITY: Explores the world around them, continually learning and developing their skills.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.

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