ABM UI

Unilever is currently hiring for Assistant Brand Manager - UI

Work Level:  WL1

Reports to: UI Pakistan Head

Scope: Local

Location: Karachi Head Office

Terms & Conditions: Full Time Role

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world. 

At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.

About UI

Unilever International (UI) is an alternative but complimentary route to market, servicing white space opportunities not exploited by local operating countries. This is amongst Unilever’s fastest growing global business unit with 8 hubs (Singapore, US, UK, Korea, India, Dubai, France and the Philippines) with a diverse range of products, with expertise in utilizing 3rd party distributors and consolidators to reach consumers in over 75 countries.

We treat the business as our own. We introduce Unilever’s brands into geographies like Korea, Pacific Islands, Mongolia, and spearhead launches of iconic household brands like Dove, Lifebuoy, Sunlight, Fair & Lovely, TRESemme into big markets like U.S, China, Western Europe and SEAA.  

As Unilever’s growth engine, we establish global businesses in key channels such as Health & Beauty, Discounters, E-Commerce and alternate channels such as travel retail, marketing to institutional partners like the United Nations, and seeding Unilever brands to overseas diaspora who crave for a taste of their familiar home brands.  

JOB PURPOSE

You will build premium international brands as well as Core brands focusing on all channels’ RTM in one of Unilever’s top priority markets – Pakistan & Others, where we have a strong pipeline of current & future brands (Unilever owned and acquired). These include iconic brands like Dove, AXE, closeup , Vaseline etc. 

You will leverage e-commerce channel, traditional/digital and shopper marketing to build brands rapidly, partner with global and regional product development teams to analyze the performance across markets and lead cross-functional UI teams to land innovations in market with impact.

You will have end to end responsibility and accountability for the brand building and marketing activities for focus brands in Pakistan.

WHAT WILL YOUR MAIN RESPONSIBILITIES BE

• Identify the marketing strategy with focus on Digital/Social and how effectively the brand can engage with consumers.

• Management of all ecom assets. Ecom is significant to the UI business. Managing all assets for ecommerce across channels & countries.

• Effective management of media budgets (digital/ ecom) for Pakistan across brands and categories

• Developing disruptive best-in class omni-channel marketing plans for big bets and key launches

• Drive consumer in-sighting and research initiatives for effective market development and measurement of marketing activations.

• Analyzing ROIs and ROAS on media spends across brands and working towards deriving efficiencies across channels

WHAT YOU WILL NEED TO SUCCEED

Experiences & Qualifications

• BBA/MBA/Master’s degree

• 3 – 4 years of brand building experience.

• Has worked with ecom platforms or has experience building brands on Ecom

• Has worked on digital marketing campaigns.

• Understands ROAS & media buying/ spends on Ecom.

• Strategic, highly adaptable, and entrepreneurial person

• Have strong track record of consistency in market delivery

• Have strong communication, negotiation and influencing skills with senior C-suite stakeholders

• Have experience working in cross-functional teams

Skills

• Be a strategic, highly adaptable, and entrepreneurial person.

• Have strong communication, negotiation and influencing skills with senior stakeholders.

• Have strong financial acumen and analytical skills.

Leadership

• You are an inclusive motivator of people. Your team deliver with real passion, growing and learning from each other whilst delivering quick wins.

• You are still responsible for your own results and as a manager, you also need to motivate others to deliver with passion, creating an inclusive and engaging climate around you. You can balance challenge with support and coaching. You understand the wider business context and you are emotionally intelligent enough to motivate people to deliver what is needed.

• Critical SOL (Standards of Leadership) Behaviors

  • PERSONAL MASTERY: Sets high standards for themselves. Has emotional intelligence to take feedback, manage mood and motivations, and build empathy for others.

  • PASSION FOR HIGH PERFORMANCE: Generates intensity and focus to motivate people to deliver results at speed. Takes personal responsibility and accountability for execution and results.

  • TALENT CATALYST: Invests in people – coaches individuals and teams to realize their full potential. Creates an inclusive climate, empowering everyone to be at their best.

  • PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.

  • CONSUMER LOVE: Invests time inside and outside to understand the needs of consumers.

  • BUSINESS ACUMEN: Creates sustainable growth with purpose, engaging different partners across the system for change.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.