Media Centre of Excellence Lead

Position Title: Media Centre of Excellence Lead

Function: Media

Work Level:  WL1

Reports to: Digital & Media Hub Lead

Scope: Local

Location: Karachi Head Office

Terms & Conditions: Full Time

ABOUT UNILEVER

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world. 

At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.

JOB PURPOSE

We are seeking a dynamic and strategic leader to drive the Media Center of Excellence (COE), responsible for designing and implementing a full-funnel marketing strategy. This role will focus on delivering media excellence across planning, execution, governance, investment, measurement, innovation, and capability building while fostering a culture of integrity and digital acceleration.

This is a unique opportunity to lead the transformation of media strategy and execution in a rapidly evolving landscape. You will play a pivotal role in driving digital acceleration and fostering a culture of innovation and excellence.

WHAT WILL YOUR MAIN RESPONSIBILITIES BE

1. Full-Funnel Marketing Strategy

•            Develop and implement a comprehensive media strategy across all channels to achieve brand and business objectives.

•            Drive a social-first approach with a strong focus on digital acceleration.

2. Media Execution

•            Manage end-to-end media plans across multiple platforms, ensuring seamless integration and execution.

•            Oversee multi-screen campaign planning to maximize media performance.

3. Media Governance

•            Ensure compliance with global and local contracts with agencies.

•            Drive adherence to media governance frameworks and standards. And lead all internal and external Audits.

4. Media Investments

•            Utilize data-driven insights to plan business unit (BU) media investments.

•            Optimize multi-screen investment strategies for maximum ROI.

5. Media Measurement

•            Track, monitor, and report media performance using advanced analytics.

•            Ensure compliance with Golden Media Rules and other benchmarks.

6. Stakeholder Management

•            Collaborate with internal teams, agencies, and external partners to deliver cohesive media plans.

•            Build strong partnerships to align media strategies with broader business goals.

7. Capability Building

•            Build marketing capabilities by upskilling internal teams and agency partners in digital, social, and influencer marketing.

•            Promote continuous learning and a culture of excellence.

8. Media Innovation

              •            Lead first-to-market media innovations to drive competitive advantage           •            Champion creative solutions that deliver impact and engagement.

WHAT YOU NEED TO SUCCEED

Experiences & Qualifications

• Bachelor’s degree

• Cutting edge understanding of media and brand communication landscape.

• Holistic brand communication management experience at a large brand or cross-brand leadership experience at an agency.

• Advertising/Media budget management experience.

• Experience in driving change and embedding innovation in the business.

• Experience in handling complex stakeholders across matrixed organisations.

• Experience in data driven marketing and performance/ecommerce.

• Exposure to disciplines as such as CRM, Mar-Tech and Ad-Tech platform management

Skills

• Ability to advice on all thing’s media and data driven marketing to internal stakeholders through depth of media knowledge, providing expertise on specific channels and opportunities, data strategies, including ecommerce, and by explaining complex information in an easily digestible way.

• Collaboration skills that encourage multi-stakeholder projects to thrive

• A pioneer spirit to drive and embed innovation into our media and data strategies and plans.

• Problem solving mindset, able to work with agility and adapt to a changing media and market conditions.  

• Strong analytical skills to define, interpret and respond to data insights.

• Outstanding communication skills to focus stakeholders and embed best practices.
  

Leadership

• You are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.

• As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.
  

Critical SOL (Standards of Leadership) Behaviors

• PASSION FOR HIGH PERFORMANCE: Takes personal responsibility and accountability for execution and results. Has an owner’s mindset, using data and insight to make decisions.

• PERSONAL MASTERY: Sets high standards for themselves. Actively builds own wellbeing and resilience.

• CONSUMER LOVE: Whatever their role, always looks for better ways to serve consumers. Invests time inside and outside to understand the needs of consumers.

• PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.

• AGILITY: Explores the world around them, continually learning and developing their skills.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.