Associate Consumer Market Insights Manager -Demand Generation US Deodorants

Job Purpose

It is an exciting time in personal care, with new trends, benefits, and formats reshaping routines, habits, and attitudes surrounding personal hygiene. Personal Care products help people look, smell and feel better every day, and are a critical part of their everyday life that they would never compromise.

But driving growth for the US business is becoming more challenging and competitive. Unilever is the category leader in Deodorants, and our role is to continue to address what the market and consumers need and desire for today and for tomorrow – leading the entire category’s growth and trends with our world-class brands like Dove, Dove Men+Care, Degree and Axe.

We’re looking for an analytical, strategic research and insight expert who loves hunting for key facts and insights from a wide range of resources, connecting the dots, and turning them into powerful perspectives and recommendations. These will help us solve business questions and issues (i.e., driving sales/share, understanding consumer segments, retailers, pricing, trends), and guide business decision-making.

This role is a part of Marketing team, and will work across the Deodorants portfolio, doing category-wide, brand agnostic work, as well as focusing on short term innovation and engagement for Dove, Dove Men+Care, and Shea Moisture.

You will interact with a large number of different business partners (cross-brands, cross-functional, local-global, internal and external) in a fast-paced, dynamic, inclusive and fun team culture. So, you’ll be exposed to, learn from, and contribute to a breadth and a depth of marketing and research aspects while working in this role.

WHAT WILL YOUR MAIN RESPONSIBILITIES BE

• Have passion to bring in facts, data and consumers as the center of everything we do
• Fluent in numbers, and good at pulling key insights and implications (“so what”) from the data in a clear, constructive manner - not data dump.
• Run custom qualitative/quantitative research with or without research agency partners; desk research/analysis by using available sources.
• Interact with a large number of different business partners with different needs and questions -- Marketing team primarily, but also with cross-functional/organizational teams (i.e., Retailer/Sales, local and global teams, R&D, external research/data agencies)
• Willing to learn and quickly get familiar with a wide range of business needs and questions. Learn to clearly understand each of them (big or small, structured or random), and then address them with your actionable recommendations/point-of-view.  Key areas: in-market business. performance (sales, share, distribution, penetration, etc), pricing, consumer segments like Gen Z, shopper/channel insights, shelf strategy and executions (planograms), e-commerce, brand communication and brand health, innovations, trends.
• Monitor in-market business performance of existing products and innovations from our brands and competitive brands for actions that our brands should take.
• Leverage partnership with data agencies and their analysis. Lead data quality governance with them.
• Master our performance/consumer research and insight tools and methods, and help to upskill business partners.
• Manage social listening tools and conduct searches, keep a pulse on trends, and deliver insights related to growing spaces.

• Undergraduate degree required.  Advanced degree in Marketing, Marketing Research, Analytics, Data Science, Statistics, Economics or Business is welcomed.
• Demonstrated high performance, 3-5+ years of relevant experience (such as data analytics, research, consulting, retail, or marketing). CPG experience is preferred.
• Experience in in-market performance data analytics (sales, purchase/usage panel, pricing, distribution, etc.) is a must – both scanning and panel data sources. Experience in brand equity/health area, custom quantitative and qualitative research in addition is preferred.
• Strong inter-personal communication skills to work effectively in a high-speed, dynamic work environment with a large number of different business partners and stakeholders. Comfortable speaking up to land your perspectives.
• Demonstrate ability to think through problems and provide clear logic and points-of-view in a simple way, not just sharing data/facts/research outcomes.
• Strong Project Management skills in prioritizing projects and multi-tasks.
  Build organizational awareness, prioritization skill, and clear understanding of the context/brief are key for successfully managing a high volume of different business needs.
• Curious. Go beyond “do what was asked for” to “proactively look for solutions and opportunities”. You will be a critical part of the business team, not an order-taker or internal supplier.
• Ability to use a wide range of sources and your strategic filtering to identify what’s important, and then turn them into clear implications and recommendations for the business.
• Have a positive and can-do attitude even when facing challenging situations, and have fun! 

------------------------------------

Unilever is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, protected veteran status, or any other characteristic protected by local, state, or federal law and will not be discriminated against on the basis of disability. 

For more information about your Federal rights, please see Know Your Rights: Workplace Discrimination isIllegal and Pay Transparency Non discrimination Provision.

Employment is subject to verification of pre-screening tests, which may include drug screening, background check, credit check and DMV check.

If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at NA.Accommodations@unilever.com. Please note: This email is reserved for individuals with disabilities in need of assistance and is not a means of inquiry about positions or application statuses. The Protected Veterans or Individuals with Disabilities AAP narratives are available for inspection by any employee or applicant for employment Monday through Friday during normal business hours at establishment.