Retailer Marketing Associate

Background: 

We believe that Unilever is unlike any other organization. With 2.5 billion consumers using Unilever products every day, there are very few opportunities to influence a business of this scale. Our goal is to deliver best-in-class performance with market-making, unmissably superior brandstoBrighten everyday life for all. 

Our Beauty & Wellbeing Business Group is reinventing how we connect with consumers, creating demand for our products through digital-first, culturally-led activationsthatdrive desire. In the US, this vision is brought to life in our local Business Unit through some of the world’s most loved and trusted beauty brands: Dove, TRESemme, Nexxus, SheaMoisture and Vaseline. 

There has never been a more exciting time in marketing and media than now. To accelerate our journey at exponential pace we are looking for the best digital talentto join the Media & Retail Marketing Team – a center of excellence that hasa passion for all things digital and are not afraid to break convention.

The Retailer Marketing Associate (Grocery, Value, and Drug Channels) role sits at the nexus of shopper marketing, retail media and performance measurement to ensure that we become the most accountable, performance-driven retail marketing organization in the industry – driving brand equity and measurable business growth. 

What you’ll do:

Build Retailer Marketing plans through a deep understanding of our customers’ ecosystems, Unilever business needs, and historical media performance

• Deliver annual Shopper Marketing and Retail Media plans,with: thorough agency briefs, customer presentations, agency guidance, creative reviews and program evaluation

• Collaborate and challenge our internal Customer Brand (Sales) Teams through innovative Shopper Marketing plans

• Analyze, measure and optimize shopper marketing and retail media plans by understanding business results, shopper dynamics and industry insights

• Identify retail-specific business building opportunities that drive efficient and effective programming

Serve as the Beauty & Wellbeing Leadacross multiple retailers

• Work with other Shopper Marketing experts to aggregate plans and performance across the Grocery, Value, Drug and Club customer channels

• Ensure that other Shopper Marketing experts are aware of brand communication platforms

• Manage Shopper Marketing and Retail Media budgets, with accountability for accuracy and swift updates

Who You Are:

You’re a beauty maven: You have a passion for all things beauty and have experience working in a fast-paced environment.

You’re a pioneer and dot connector:Your natural ability to translate business challenges allows you to be a trusted voice across various stakeholders.You are not afraid to learn and apply learnings in real time based on new knowledge received and can manage a diverse set of internal and external stakeholders.

You’re a storyteller: You enjoy taking complex & buzzword filled concepts and distill it down to ensure all stakeholders are clear and aligned. You’re creative in building compelling strategies that inspire our retailer to support our campaigns.

You’re a changemaker: You have relentless entrepreneurial drive, with a strong bias for action and ability to cut through any churn and lack of clarity.  You focus on creating innovative solutions that will change our shopper’s behavior

What You’ll need to succeed:

• Bachelor’s degree in Marketing, Communications, Media, or related field preferred

• 3-5 years of experience in Shopper Marketing and/or Retail Media, including managing holistic program development for suppliers focused on retailer ecosystems

• Experience in translating Sales Strategies into winning Shopper Marketing and Retail Media programs

• Strong grasp of data-driven and performance marketing, with a mindset led by agility and transformation

• Advanced knowledge of the current retailer media marketplace and firm understanding around major media platforms like Meta, TikTok, Pinterest, etc. 

• Experience in developing strategy based on media performance and KPI tracking & delivery

• Excellent communication, collaboration, and presentation skills that can influencer mid-to-senior level stakeholders

• Ability to operate both strategically and tactically in a fast-paced environment

• ​Highly organized; able to multi-task and communicate with numerous touch points

• Passion for Beauty marketing paired with a positive, resilient attitude

• Ability to travel regularly to Cincinnati.