Associate Director, Demand Creation - TRESemmé NA

ABOUT UNILEVER

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world. 

At Unilever, your career will be a unique journey, grounded in our, collaborative, and flexible working environment. Our organizational ambition centers around creating workplaces that foster equity, diversity, inclusion and belonging across all aspects of our business. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.

This position entails working on one of Unilever's top brands, TRESemmé. TRESemmé is America’s #1 Hair Styling Brand. Over the past few years, the haircare category has introduced an ever-growing number of new brands, and TRESemmé is on a mission to grow its legacy positioning as the most desirable and sought after salon quality hair brand.  

We are seeking a highly experienced marketing leader (8-10+ years experience) with a strong creative eye, strategic POV and track record of crafting social-first talkable campaigns that drive engagement and conversion with consumers.  We are looking for someone who has their finger on the pulse of beauty trends and can grow TRESemmé brand love on social. This role will focus on social-first 360 campaigns, content creation, and brand social channels that drive demand creation with our consumer target. 

JOB PURPOSE

• The Brand Demand Creation Lead is responsible for driving consumer demand and achieving business objectives for TRESemmé in the US.  

• This role involves translating business strategy into actionable marketing plans, defining the communications and marketing strategy, and leading a team of internal and agency specialists, including content creation and community management, influencer marketing, PR and media to execute that strategy.  

• The individual needs to champion a digital-first, social-first approach to brand building and consumer engagement.   

WHAT WILL YOUR MAIN RESPONSIBILITIES BE

• Translate the multi-year brand growth plans into a comprehensive Brand Marketing Plan to deliver the brand-specific annual plan targets.  Acting as the guardian of these plans and lead a team of specialists to execute them.  

• Lead and inspire a team of 4+ specialists across areas of expertise such as content creation, influencer marketing, PR, experiential marketing and brand purpose (required specialties will vary by brand) to create and capture demand for the brand, fostering a culture of collaboration, innovation, and excellence in execution.  

• Working with the brand director, define the brand communications strategy, brief and lead the creative development of tentpole campaigns.  

• Build and manage a focused agency ecosystem to create and curate sufficient quantity, quality and diversity of content.  Manage content lead who oversees the development and execution of TRESemmé US’s content strategy across all touchpoints, keeping in mind cultural nuances and social trends. 

• Lead brand culture squads, including brand marketing specialists but also Consumer Market Insights, media, performance and shopper marketing to read data signals and optimize brand plans in real time, at the speed of social media.    

• Act as the brand's expert on the US social media landscape, possessing an intimate understanding of the local market culture, communities, and social media platforms, with a particular focus on beauty trends. 

• Partner closely with brand product innovation team to ensure sufficient quantity and quality of innovations to fuel demand creation, and to land the innovations with excellence and investment sufficiency. 

WHAT YOU WILL NEED TO SUCCEED

Experiences & Qualifications

• Content Creation Leadership: Proven experience in leading creative content teams or projects, ideally in beauty or a related industry (fashion, lifestyle). 

• Social Media Content Creation: Experience as a social media content creator is highly desirable with strong understanding for local culture and platform nuances and trends. 

• Beauty Product Knowledge: Strong understanding of beauty products, trends, ingredients, and industry terminology across makeup, skincare, haircare, etc. 

• Proven Strategic & Creative Skills: A portfolio demonstrating strong content strategy development, execution, and a track record of creating engaging, on-brand content. 

• Tech-Forward Approach: Experience exploring and implementing new content creation technologies, with a willingness to embrace and experiment with AI tools. 

• Agency Management: Proven success briefing, managing, and collaborating effectively with external agencies, ensuring high-quality output and brand consistency. 

• Data-Driven Mindset: Comfort using analytics to measure content performance, derive insights, and make data-informed decisions to optimise content strategy. 

• Gen AI Application (preferred): Demonstrable experience using generative AI tools for content creation 

Skills 

Core Content Creation & Leadership:

• Exceptional Writing & Editing: Mastery of grammar, tone, and crafting compelling beauty-focused copy across various formats (social posts, articles, video scripts, etc.). 

• Visual Storytelling: Strong understanding of visual elements (photography, video, graphics) and how they contribute to brand storytelling in beauty. 

• Content Strategy: Ability to develop and execute data-driven content plans aligned with brand goals, target audience, and different platforms. 

• Team & Project Management: Experience leading, motivating, and providing clear direction to internal teams and external agencies, ensuring deadlines and quality 

• Performance Analysis: Tracking content performance metrics, deriving insights, and adapting strategies to optimise engagement and achieve objectives. 

• Passion for Beauty: A demonstrable passion for the beauty landscape, its products, keeping up with trends, innovations, and key players, reflecting a genuine enthusiasm for the field. 

Leadership

• You are an inclusive motivator of people. Your team deliver with real passion, growing and learning from each other whilst delivering quick wins.
• You are still responsible for your own results and as a manager, you also need to motivate others to deliver with passion, creating an inclusive and engaging climate around you. You can balance challenge with support and coaching. You understand the wider business context and you are emotionally intelligent enough to motivate people to deliver what is needed.
• Critical SOL (Standards of Leadership) Behaviors
  • PERSONAL MASTERY: Sets high standards for themselves. Has emotional intelligence to take feedback, manage mood and motivations, and build empathy for others.
  • PASSION FOR HIGH PERFORMANCE: Generates intensity and focus to motivate people to deliver results at speed. Takes personal responsibility and accountability for execution and results.
  • TALENT CATALYST: Invests in people – coaches individuals and teams to realize their full potential. Creates an inclusive climate, empowering everyone to be at their best.
  • PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.
  • CONSUMER LOVE: Invests time inside and outside to understand the needs of consumers.
  • BUSINESS ACUMEN: Creates sustainable growth with purpose, engaging different partners across the system for change.

What We Can Offer You

Unilever at a Glance | Working at Unilever | Powering our Purpose | Planet & Society | Unilever’s Brands | Unilever on LinkedIn | Strategy | Unilever | Diversity, Equity & Inclusion | Careers at Unilever |  Benefits, Learning, & Wellbeing | Latest News About Unilever

Pay: The pay range for this position is $141,680 to $212,520. Unilever takes into consideration a wide range of factors that are utilized in making compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs. 

Bonus: This position is bonus eligible. 

Long-Term Incentive (LTI): This position is LTI eligible. 

Benefits: Unilever employees are eligible to participate in our benefits plan. Should the employee choose to participate, they can choose from a range of benefits to include, but is not limited to, health insurance (including prescription drug, dental, and vision coverage), retirement savings benefits, life insurance and disability benefits, parental leave, sick leave, paid vacation and holidays, as well as access to numerous voluntary benefits. Any coverages for health insurance and retirement benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents. 

------------------------------------

Unilever is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, protected veteran status, or any other characteristic protected by local, state, or federal law and will not be discriminated against on the basis of disability. 

For more information about your Federal rights, please see Know Your Rights: Workplace Discrimination isIllegal and Pay Transparency Non discrimination Provision.

Employment is subject to verification of pre-screening tests, which may include drug screening, background check, credit check and DMV check.

If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at NA.Accommodations@unilever.com. Please note: This email is reserved for individuals with disabilities in need of assistance and is not a means of inquiry about positions or application statuses. The Protected Veterans or Individuals with Disabilities AAP narratives are available for inspection by any employee or applicant for employment Monday through Friday during normal business hours at establishment.