Job Title: eKey Account Lead – Personal Care Vietnam
Location: Ho Chi Minh City, Vietnam
Function: Customer Development
Reports to: Personal Care Vietnam CSP & MT Lead
Role Purpose
Lead and accelerate Unilever Vietnam’s Personal Care business growth on key eCommerce and social commerce platforms, with a focus on Shopee, TikTok Shop, and emerging digital channels. Drive joint business planning, digital activation, and innovative commerce strategies to win in the fast-evolving online landscape.
Key Responsibilities
1. Customer & Channel Strategy
• Own the P&L for Personal Care eKey Accounts (Shopee, TikTok Shop, Lazada, Tiki, etc.).
• Develop and execute annual joint business plans with platform partners, integrating both eCommerce and social commerce objectives.
• Identify and leverage new growth opportunities in social commerce (e.g., livestreaming, KOL/creator collaborations, affiliate programs).
• Build strong, strategic relationships with platform account managers, social commerce teams, and digital agencies.
• Lead the development and execution of market development plans for new and existing digital channels.
2. Digital Activation & Social Commerce
• Design and implement innovative campaigns tailored for Shopee, TikTok Shop, and other social commerce platforms (e.g., hashtag challenges, viral content, in-app engagement).
• Collaborate with marketing and content teams to create platform-native content (short videos, livestreams, influencer content) that drives conversion and brand love.
• Monitor and optimize performance marketing investments (paid search, display, affiliate, KOLs) to maximize ROI.
• Stay ahead of digital trends, platform algorithm changes, and new commerce features.
3. Business Performance & Negotiation
• Negotiate trade terms, funding, and digital activations with platform partners in line with Unilever’s strategy.
• Track and analyze sales, share, and campaign performance; generate actionable insights for continuous improvement.
• Manage and optimize customer investments and promotional budgets.
4. Cross-Functional Leadership
• Work closely with Marketing, Brand, Finance, Supply Chain, and external partners to deliver seamless execution.
• Lead and develop a high-performing eKey Account team with a digital-first, entrepreneurial mindset.
• Champion a test-and-learn culture, piloting new social commerce initiatives and scaling successful models.
Key Skills & Experience
• Digital Commerce Expertise: Proven experience in eCommerce, social commerce, or digital marketing, ideally with Shopee, TikTok Shop, or similar platforms.
• Strategic Account Management: Strong negotiation, business planning, and relationship management skills.
• Data-Driven: Analytical mindset with the ability to interpret data, generate insights, and drive performance.
• Content & Campaign Savvy: Experience with digital content creation, influencer/KOL management, and social media activation.
• Agility & Innovation: Comfortable with rapid change, experimentation, and ambiguity in a fast-paced digital environment.
• Leadership: Experience managing teams and cross-functional projects.
Qualifications
• Bachelor’s degree in Business, Marketing, Digital Commerce, or related field.
• 5+ years’ experience in eCommerce, digital marketing, or key account management (FMCG experience preferred).
• Strong understanding of Vietnam’s digital and social commerce landscape.
• Excellent communication in Vietnamese and English.
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
