Deodorants Marketing Manager Arabia

Unilever is currently hiring for Deodorants Marketing Manager Arabia
Function: Marketing
Work Level: WL2A
Reports to: Oral & Deos Category Lead Arabia
Scope: Arabia
Location: UAE

ABOUT UNILEVER
With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world.

CATEGORY INTRODUCTION
Personal Care Arabia is the largest business in Arabia at €265m in size, with a unique market model with seven countries, six principal legal entities (of which three are partnerships involving local partners) and five distribution joint ventures across the geography.

JOB PURPOSE
This is an exciting opportunity to lead and drive Unilever’s growth engine into the future! We are looking for a driven, proactive, creative, and organized Assistant Brand Manager who will be responsible for leading the activation of our Deos strategy in Saudi Arabia.
Using breakthrough thinking, consumer, brand and customer understanding to create a clear and ambitious growth vision and strategy for the assigned portfolio, you will be part of the PC Arabia marketing team working across a range of varied and exciting brand projects.

JOB DESCRIPTION

Brand, Portfolio & Innovation for Unilever
• Works with global to lead mid-to-long term portfolio strategy and localize mix development for portfolio of DEOS.
• Ensures game-changing and insight-led innovations and brand campaigns are brought to life to drive business growth, increase penetration, and market leadership.
• Walks the talk on brand purpose.
• Ensures profitable, robust funnel sufficiency to fuel growth.

Building & driving category growth strategy
• Leads the IBP process in Arabia and ensures integrated annual plans that deliver on growth and financial ambitions.
• Sets clear prioritization and resourcing for strategic priorities -- including Brand building, product innovation, market development.
• Leads the team to strong integrated online & offline execution, monitoring and optimization of plans.
• Strong monitoring of results, with clear prioritization and choices (START, STOP, PIVOT) for all initiatives

Social 1st Demand Generation
• Partner with Content & Media teams to ensure Category Demand Creation transformation is successfully delivered to the region i.e. ensuring brandverse and brand experience toolkits are localized successfully by brand / content
• Develop and execute strategic Social 1st plans aligned with brand marketing objectives & JTBD, leveraging a deep understanding of the local market culture, communities, and social media platforms and trends

Team Leadership
• Coaches, develops and motivates marketing team and indirect cross-functional teams
• Change management: Develops a culture of consumer-centricity, with data and insight as the foundation for successful marketing strategy and execution.
• Strategically influences other global and local multi-functional teams to land aligned plans.
• Coaches and develops the team to drive actions with clarity, speed and agility.
• Partners with R&D, Media, Customer Strategy & Planning, Finance teams to achieve sustained, long-term and profitable growth.

Does this sound like you?

Profile & Requirements:
• Experience in marketing roles, with strong experience in country roles is a must. Brand development experience, cost management and sales experience is a plus.
• Experience in leading total category in a big market.
- Bringing curiosity and passion to understand consumers while demonstrating the willingness to learn & evolve.
• Track record of success and category management under difficult market and competition circumstances.
• Strong business acumen with P&L management experience
• Passion for building a high-performing Marketing team and nurturing talent.
• Strong change management and stakeholder influencing skills in a complex and matrix organization – able to effectively communicate with customers, cross functional teams, leadership teams, local and regional/ global teams.
• Strong ability to communicate in English is a must.

Leadership
• You are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.
• As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.
• Critical SOL (Standards of Leadership) Behaviors
o PASSION FOR HIGH PERFORMANCE: Takes personal responsibility and accountability for execution and results. Has an owner’s mindset, using data and insight to make decisions.
o PERSONAL MASTERY: Sets high standards for themselves. Actively builds own wellbeing and resilience.
o CONSUMER LOVE: Whatever their role, always looks for better ways to serve consumers. Invests time inside and outside to understand the needs of consumers.
o PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.
o AGILITY: Explores the world around them, continually learning and developing their skills.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.