Breeze is the Premium Fabric Cleaning brand of the Unilever Home Care Business Unit. The Breeze brand is a strategic big bet brand in Home Care with two CPGs: powders and liquid. The role will report to the Premium Laundry Business Manager.
WHAT WILL YOUR MAIN RESPONSIBILITIES BE
Business Management
• Responsible for the health, performance, and end-to-end P&L management of Breeze, including topline sales delivery, gross margin improvement projects, and brand & marketing investments management to deliver bottom line profits. Monitors key indicators and drivers of brand performance (6P’s). Recommends solutions and implement improvements to meet annual targets.
• Leads weekly project task force meetings, both to internal and external stakeholders, to monitor brand operations, ensuring agreed deployment plans are progressing as planned OTIF.
• Lead their part of the business in the monthly S&OP cycles (Activity & Demand Review, Local Sales & Operations Meeting) including sales analysis and spotting of issues and opportunities.
• Leads opportunity spotting, as well as creation and progress of projects that fall within Net Revenue Management.
• Lead their part of the business in the annual One Plan Brand Audits.
Category Strategy
• Support the CSP team with the Category Strategy, localizing the Category Growth Story, valuating the Category Growth Drivers, and coming up with the 8-Quarter Plan, with corresponding trade support.
• Leads a multifunctional team to implement the plan in the marketplace and monitors performance of the support plans.
Brand Marketing Plan (Focus on Deploy, Opportunity for Design)
• Spearheads the creation and development of the Breeze Brand Marketing Plans, in alignment with Growth Action Plan framework and Multi- Year Innovation Platforms.
• New Brand/Format Launches/Extensions (as necessary)
• Variant/Pack Innovation/ Renovation within existing portfolio
• Campaign development and deployment including but not limited to traditional media, digital, below the line execution.
• Responsible for legal and regulatory compliance in accordance to ASC, FDA, DTI etc.
• Leads OTIF PLE review of launched projects, with a point of view on course corrective actions or step up plans.
Skills, Experiences & Qualifications
• Minimum 2 years’ experience in Brand Management or Customer Business Development
• Business or Category Planning
• Consumer and Customer Understanding
• Project Management and Problem Solving
• Good with Numbers (Sales Analytics, Business Cases, etc.)
• Communication & Presentation Skills
• Leading Teams and Managing Stakeholders
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
