Global Magnum Junior Brand Manager – Fame, Experience, Partnerships

Note: Deadline for applying is 23.59 the day before the Job Posting End Date.

ICE CREAM IS LOOKING FOR Magnum: Global Magnum Junior Brand Manager – Fame, Experience, Partnerships

Location: Amsterdam The Netherlands #TMICC
Reports To: Global Magnum Fame Lead: Gayathri Renil
Status: Permanent

Full-time: Yes

Local conditions apply 

For the recruitment of this position, we would like to emphasize that local conditions apply to the position and for this vacancy in principle we will consider candidates based in the set locations. If you are based outside of these locations and you are interested to apply, please feel free to do so but at this stage we will not take your application forward. We will only consider your application if a decision is made to also recruit outside of the set locations.

The Ice Cream division at Unilever is preparing to stand on its own, aiming to become an independent, EUR 8.3 billion publicly listed company by the end of 2025. We’re on a mission to create the ultimate snacking company.​ A place where growth, innovation, founder and ownership mentality, and performance are cultivated and rewarded. And where we craft extraordinary ice cream experiences - transforming ordinary moments into lasting memories.​ Because we know, life tastes better with ice cream.​

The Magnum Ice Cream Company is all about growth. Growing our business. Growing our customers’ businesses. Growing our people’s careers.​ Growth begins with empowerment. So we free our people to be innovative, responsible entrepreneurs, driven and equipped to give our consumers more amazing products and unforgettable moments – and having fun doing it.​  

With 19.000 expert ice cream colleagues and iconic brands like Wall’s, Cornetto and Ben & Jerry’s, loved in 76 countries, we are the world’s largest Ice Cream company leading the industry.  We have been taking pleasure seriously for more than 100 years, serving happiness with every lick or scoop of ice cream for generations.  

We are investing to unlock the full growth potential of The Magnum Ice Cream Company as a standalone entity, once we separate from Unilever, which is planned to happen before the end of 2025.  

We dream big but keep things simple to act fast.​ 

If you want to grow with us, make an impact, and shape the future of Ice Cream, this is the place for you! 

ABOUT MAGNUM:

Magnum is the largest ice-cream brand in Unilever and the growth engine for the Ice Cream Company. Celebrated as a worldwide icon of pleasure, Magnum is synonymous with premium, indulgent experiences that captivate millions globally. Our brand purpose is to empower pleasure seekers to experience more—fearlessly and unapologetically—through innovative, cultural, and unforgettable moments. Magnum constantly pushes boundaries to connect with consumers, amplifying its desirability in cultural conversations and elevating its status as a true pleasure icon.

MAIN PURPOSE:

Our team oversees Brand Experiences, Partnerships, Social, and Creators, all driven by a consumer-first ethos.

With a relentless focus on agility and experimentation, we stay ahead of the curve in trends and consumer behaviours. Our mission is clear: to deliver exceptional content and campaigns that not only resonate deeply with Gen Zs and stand out in culture, but also cut through the noise of the low attention economy, driving Marketing ROI at scale. In a landscape where attention is the most valuable marketing currency, we no longer compete against category competitors, but against the best of the best in entertainment, striving to captivate consumers amidst a sea of distractions.

We are the custodians of all Global Magnum Ice Cream social channels, leveraging our expertise to engage and inspire audiences across platforms. Notably, we've propelled our TikTok followership to over 500K and orchestrated a series of impactful activations, shaping the way we think about the brand as an entertainer.

Our diverse team, comprised of brand marketers, social media and community managers, and insights analysts, collaborates seamlessly with all our local markets. Fuelled by our passion for innovation, we continuously push boundaries to deliver campaigns and activations that elevate our brands to unparalleled heights of success.

RESPONSIBILITIES:

In this exciting role, you will be working with the Senior Marketing Manager leading the global Social Media & Brand Experiences plans for Magnum Ice Cream globally. Social media plays an increasingly pivotal role in our brand strategy, and we are seeking a passionate digital brand builder with a knack for innovative thinking to elevate our Social and Brand Engagement plans and content to new heights, with a strong focus on branded content, social media, and influencer marketing.

The Social Media strategy across always-on and tentpole moments on key campaigns. This includes:

• Overseeing the social media TOV and always-on content strategy, responsible for building an engaged fanbase (reaching 2M followers on TikTok in 2026) and making the Brand famous on Social channels by being a Brand that’s talked about (driving earned – reach, UGC).

• The development and execution of the Global Ambassador strategy as well as of the Influencer/Creator marketing strategy and plans.

• Crafting social and creator-first campaigns deeply rooted in regional/local and in ‘today’s’ pop culture, designed to captivate and entertain audiences while earning their attention.

Lead the day-to-day development of a strategy piece designed to shape our thinking around Passion Points, Partnerships, Sponsorships, and Events and its execution:

• Designed to help us transition from a paid-interruption advertising model to an earned-attention one, you will be tasked with leading the day-to-day development and project management of the Magnum Ice Cream Passion Points & Partnership Global strategic framework. Your role will involve leveraging your strategic skills to envision the long-term (5+ years) impact of Partnerships (e.g., collaborations), Product Placement (e.g., TV shows, series, films), and Sponsorships (e.g., Festivals) for Magnum Ice Cream. You will develop an actionable framework, set for deployment from 2026 onwards.

• Executing brand experiences and events from pop ups at festivals, to influencer brand trips to large scale celebrity events at Cannes Film Festival

ALL ABOUT YOU

• Proven experience within a Marketing position – 3 to 5 years experience in marketing across either brand building or brand development or both.

• Social Media and Pop Culture addict. You’ve got your finger on the pulse at all times!

• A go-getter and a self-started. You’re hungry to drive impact, grow brands, and leave a strong legacy behind.

• An entrepreneur at heart, an FMCG leader by experience. You’ve got ideas and are keen to see them come to life.

• You know how to challenge the status -quo, asking probing ‘why’ questions, coming up with new routes to success.

• Extensive experience in building social-first (IG/TikTok/YouTube) content strategies and activations driving impact on brand equity and on earned media.

• Proven track record in crafting global or regional 360 comms and media campaigns with an understanding

• Track record of delivering exceptional Creators and Ambassador programmes

• Track record of working on breakthrough PR campaigns

• Data savvy – everything we do is led by insights and data. You must be obsessed with it!

• Exceptional project leadership management with experience leading agile teams in a fast-paced environment and managing multiple, competing priorities simultaneously.

• Active listener - taking into account the perspective of others, activating the right plan based on holistic understanding of the business challenge and business needs.

• Curious connector - ability to connect the dots across people, projects and partners, creating new opportunities for innovative collaboration that enables successful activation of digital brand strategies.

• Commercially minded - able to identify opportunities and deliver business results through digital

• Team-worker - proactive networking across a complex organizational hierarchy

• Resilient and influential - thriving on challenge, bringing colleagues along on the journey

• Strong communicator - Superior verbal and written communications skills with extreme attention to detail

• Tenacity and sense of urgency - the ability to make things happen quickly with large, less nimble partners and/or teams.

WHAT IS IN IT FOR YOU?

Unilever is the place where you can be yourself and bring your purpose to life with the work that you do – creating a better business and a better world. We offer an exciting & dynamic work environment where you can make things happen. Furthermore, we offer some great reward and benefits!   

• Attractive total remuneration package; excellent company pension, bonus and share scheme.  

• Flexible cross-disciplinary career opportunities and a wealth of training opportunities & wellbeing resources whenever and wherever.   

• Plenty of company-paid holidays to further ensure your work-life balance is maintained.   

• We encourage an inclusive culture, which comes to life with interchangeable public holidays, paid paternity leave of 6 weeks and our transgender policy.   

• Under the Hybrid Working principles, you will be expected to spend a minimum of 40% in the office or at customers, suppliers or partners to connect and collaborate.  For the time you work from home, we will ensure you are well equipped. When you are at the office, you can enjoy our tasty canteen with prepped food and own products. 

• Informal culture and being the first one trying our new products.    

• My Fitness Plan (reduction on your Fitness Subscription).  

• Home work allowance 

• Company laptop and mobile phone 

• Green Mobility Policy 

EXCITED?

Join Unilever and our team! To apply, you must do so online. Please do not forget to upload your CV and a motivation letter.  Your application will be reviewed against our requirements, and we will be in touch shortly after the closing date to provide you with an update on the status of your application.  

Looking forward to meeting you!    

Please note this is a Direct Search led by Unilever. Applications from agencies will not be accepted, nor will fees be paid for unsolicited CVs.   

Equal Opportunity Employer: Unilever is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, disability, age, parenthood, pregnancy or any other basis protected by applicable law, and will not be discriminated against.

By highlighting the gender diversity at the workplace, Unilever encourages women equally men to apply. If you look for a job after a long career break or after any type of leave, do not hesitate to apply.

NOTE: Please save a copy of this vacancy for personal use as it will disappear from the website after closing of the role.